Smart Marketing Book, The: The Definitive Guide to Effective Marketing Strategies

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White, Dan

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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX

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Hague, Paul; Hague, Nick

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High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective

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Virji, Purna

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Integrated Digital Marketing in Practice

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Corcoran, Andrew (Nottingham University Business School)

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Marketing Across Cultures (PDF eBook)

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Usunier, Jean-Claude/Lee, Julie Anne

Act Like It's Your Business: Branding and Marketing Strategies for Actors

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Flom, Jonathan

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The Adsense Code (ePub eBook)

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Comm, Joel

Advertising and Consumer Society: A Critical Introduction

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Holm, Nicholas (Massey University, New Zealand)

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Better Brand Health: Measures and Metrics for a How Brands Grow World

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Romaniuk, Jenni (International Director, International Director, Ehrenberg-Bass...

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Brand Storytelling: Put Customers at the Heart of Your Brand Story

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Rodriguez, Miri

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Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

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Mandel, Jay (Founder)

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Business Models Handbook, The: The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed

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Hague, Paul

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Cambridge Handbook of Consumer Psychology, The

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Lamberton, Cait (Wharton School, University of Pennsylvania);...

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Consumer Psychology: Theories & Applications

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Huang, Hazel

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Content Marketing Strategy: Harness the Power of Your Brand’s Voice

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Rose, Robert (Chief Strategy Officer)

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Gendered Marketing

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Maclaran, Pauline; Chatzidakis, Andreas

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Illusion of Choice, The: 16 1/2 psychological biases that influence what we buy

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Shotton, Richard

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Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism

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Leading Travel and Tourism Retail: How Businesses Can Sustainably Capture New Profits in Shopping Tourism

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Market Research Toolbox, The: A Concise Guide for Beginners

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McQuarrie, Edward F. (Francis)

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